The Telugu film industry is gearing up for a fresh story set in the heartlands of Godavari. Shree Radha Damodar Studios and ETV WIN Originals have officially launched their third joint production titled VETA. The project began its journey with a traditional pooja ceremony attended by prominent industry figures. Promising a raw narrative filled with love, pain, and action, the upcoming movie aims to captivate audiences with an untold local tale.
A star-studded gathering marked the official launch of the movie. Chief Guest Konidela Nagendra Babu participated in the event and handed over the script to the team. Actor-director K.S. Ravi Kumar clapped the board for the first scene. Meanwhile, filmmakers Sai Rajesh, SKN, VN Aditya, and producer Phani Adapaka switched on the camera. Director Meher Ramesh, director Yadhu Vamsee, and composer Anudeep Dev also attended to bless the crew. Creative producer Tanmai N expressed gratitude to the media for their support. He noted that this project marks another strong collaboration aimed at delivering engaging content for Telugu cinema lovers.
A Pitch-Perfect Narration and Enigmatic Roles
K.S. Ravi Kumar shared an interesting anecdote about his inclusion in the cast. Director Ashok Kotipalli narrated the entire story to him over WhatsApp about two weeks prior to the event. The director detailed the scenes, dialogues, and character arcs with high emotional energy. The narration was so compelling that Ravi Kumar’s wife urged him to accept the role immediately. While keeping details about his character secret to preserve suspense, Ravi Kumar praised the unique storyline. He also joked that speaking extensive Telugu dialogues in the movie will improve his language skills.
A Commercial Vision Rooted in the Countryside
Producer Phani Adapaka described the film as a deeply emotional project anchored in a natural rural setting. Reflecting on his successful track record, including the National Award-winning project Committee Kurrollu, he credited Nagendra Babu and Niharika Konidela for their ongoing mentorship. Although VETA is set in a village backdrop, Phani underlined that it is a high-octane commercial film. Lead actor Sandeep Saroj will shed his previous image to play an aggressive hero featuring intense fight sequences. Sandeep clarified that the title VETA perfectly fits the script's core hunt rather than just referencing past cinema classics.
Young Talent and Technical Strength
The project marks the directorial debut of writer Ashok Kotipalli. Expressing his gratitude to the producers and veteran actors who backed his vision, Ashok promised to share more updates soon. Leading lady Satwika Jampa called the opportunity a crucial milestone in her career and expressed excitement about learning alongside a talented ensemble.
The supporting cast features seasoned performers including Rajeev Kanakala, Raghu Babu, Ravindra Vijay, Prabhavathi, Pramodini, and Vikas Vasishta. On the technical side, the film features cinematography by Wajid Baig, music by Chaitan Bharadwaj, action choreography by A. Vijay, production design by Arvind Mule, and editing by Raghavendra Thirun.
